The Art and Science of Hotel Brand Valuation

The Art and Science of Hotel Brand Valuation

Businesses are frequently valued using one or more established approaches across industries and sectors. Their replacement cost, income generation ability and/or comparable sales of similar businesses usually form the basis of such valuations. However, in most cases,...
COST vs PRICE vs VALUE

COST vs PRICE vs VALUE

F requently confused, often used interchangeably and seldom understood – The cost, price and value of a hotel are not the same thing! It is rather surprising that industry stakeholders routinely seem to obfuscate these distinct terms and their implications on the...

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