The Indian Hotel Owners’ Sentiment Survey 2022
With two preceding editions in 2013 and 2016, Hotelivate is pleased to share the results of our third Indian Hotel Owners’ Sentiment Survey 2022. With the world a different place from when we last collected responses, this survey was aimed at highlighting the opinions, perceptions, and concerns of Indian Hotel Owners in a post-pandemic world. While a few of these remain unchanged since the last survey conducted in 2016, several new challenges and demands of the Indian Hotel Owner have emerged this year. Hotelivate thanks the participants for their valuable input and time, hoping that this effort will continue to be successful in serving as the voice of Indian Hotel Owners. It is important to note that the information received from the survey participants has been statistically aggregated and is not representative of Hotelivate’s or any individual’s view in any manner.
THE SAMPLE SET
Data collection for the survey began in February 2022, marked by the dispatch of a self-reporting survey format (online) to all Hotel Owners in Hotelivate’s database. Responses were received from a diverse sample set collectively owning ~30,000 hotel rooms across branded as well as independent hotels. This sample set represents ~21% of the country’s branded hotel inventory across varied market positioning and locations. The Owners collectively have/ are about to have/ had in the past an affiliation with ~22 brands (domestic and international) allowing for unbiased and independent responses to the
questions posed in the survey.